Royal College Of Obstetricians And Gynaecologists Jobs
Head of Communications & Marketing
Baby Lifeline
Midlands or London (Hybrid if required)
About Us
Baby Lifeline is a highly respected national charity whose mission is to ensure the healthiest and best outcomes possible from pregnancy and birth.
Founded over 40 years ago by Judy Ledger following the personal tragedy of losing three premature babies, we have since purchased many million pounds’ worth of equipment for maternity and neonatal units, produced nationally recognised reports and research projects, staged highly successful annual UK maternity safety conferences, and provided evidence-based, multi-professional training to reduce avoidable harm and death in maternity. Training is provided through Baby Lifeline Training Ltd, a not-for-profit social enterprise. It trains around 4,000 delegates annually and is one of the main providers/developers of training for maternity professionals in the UK.
Head of Communications & Marketing
An exciting opportunity has arisen to join Baby Lifeline as Head of Communications and Marketing. You will play a critical role in supporting Baby Lifeline to deliver its important mission, leading the development and delivery of our strategic communications and marketing plan. Together, these will grow awareness of and engagement with our brand and increase donations.
Head of Communications and Marketing Responsibilities:
· Providing strategic communications and marketing counsel to the Chief Executive
· Devising results-driven marketing campaigns to grow our audience and drive charity donations and fundraising
· Devising creative media engagement strategies, leading on proactive and reactive media relations including press releases, statements, interviews, and enquiries
· Building relationships with relevant professionals and experts within healthcare, to help drive sign-ups to events and training
· Managing and influencing relationships with key external influencers, such as journalists, producers, and celebrity VIP ambassadors
· Overseeing our website and social media channels, developing creative content that drives growth, reach and engagement across channels
· Line managing a Digital Marketing Manager on the effective day to day delivery of website and social media activity; working with external agencies where appropriate
· Understanding what metrics to use as a measure of success, based on key objectives – and to report on these confidently
· Researching and evaluating the latest trends within the charity sector and using these to advance Baby Lifeline communications and marketing activity
· Advising and working with Baby Lifeline Training Ltd on relevant projects
As Head of Communications & Marketing, you will have:
· Experience in a similar communications or marketing role
· A keen eye for marketing design – experience creating social media assets is preferable
· Self-motivation and passion about the opportunities that can come from marketing, communications, and social media
· Strong written communication skills and copywriting capabilities
· Excellent interpersonal skills
· A degree in marketing and/or PR or equivalent is desirable
· Health/charity sector experience is desirable but not essential
Baby Lifeline is a unique national charity whose mission is to make care safer and better for every pregnant woman, pregnant person, and newborn baby
The client requests no contact from agencies or media sales.
Digital Marketing Manager
Baby Lifeline
Midlands/London (Possible Hybrid/remote)
About Us
Do you want to work for a dynamic charity that’s making a huge difference to the prevention of avoidable harm to mothers, birthing people, and babies, not only across the UK, but around the world?
We’re looking for a creative and proactive new team member who can provide us with the digital marketing expertise we need to raise our public profile and boost fundraising, while continuing to build relationships with key partners.
Our Digital Marketing Manager will be responsible for Baby Lifeline’s social media channels, planning and creating content for our website and driving engagement with the individuals and organisations we need to reach.
Key responsibilities:
· To take ownership of content published via Baby Lifeline’s website and shared via its social media channels
· To use social media and Baby Lifeline’s website to drive income through fundraising
· To engage with stakeholders through digital activity, building positive two-way relationships
· To be strongly aware of developments in digital marketing, putting forward suggestions for new ways to increase public awareness of our charity, reach our most influential stakeholders, and boost fundraising
· To produce monthly social media monitoring reports
· To support Head of Communications & Marketing with the wider delivery of Baby Lifeline’s Communications Strategy
Skills and experience:
· Extensive professional use of social media and online platforms
· Extensive professional use of CMS (e.g. WordPress)
· A passion for digital marketing and the ways it can be used to achieve organisational objectives
· Copywriting experience for online marketing and communications, with the ability to share examples of work that has successfully engaged a target audience and provoked action
· Strong attention to detail
· Experience of creating and/or managing marketing databases
· Experience of producing stakeholder newsletters (e.g. via MailChimp)
· Knowledge of PPC, SEO, Google Ads, and Google Analytics
· Knowledge of developments in marketing and communications in the UK charity sector
· Experience working within the UK charity sector preferred
· CIPR/CIM membership and/or accredited qualifications preferred
Baby Lifeline is a unique national charity whose mission is to make care safer and better for every pregnant woman, pregnant person, and newborn baby
The client requests no contact from agencies or media sales.